Mitchell Davis is a bona-fide YouTube celebrity. His YouTube Channel, livelavalive,
has 666,345 subscribers and 112,380,788 total views. Some of his
individual videos have views in the millions; he travels the country working on
video projects, and earns his living video blogging ("vlogging") to
his devoted community of fans on YouTube.
“Mitchell is a longtime supporter of YACHT; we first became aware of him
when he started using our music in his YouTube video-blogs (vlogs, in the
parlance of the medium). We were fascinated by what he was doing, sought him
out, and eventually became friends, despite our geographical separation.
Mitchell made a handful of vlogs about his experiences at
YACHTconcerts over the years before we invited him out to Portland, Oregon, to
direct the music video for, "I Walked Alone,” a song about cyclical
interconnectedness. It was really important to us to have a fan involved in the
visual direction of the band; as children of the Internet age, we know that
connection, self-empowered media-making, and a collective spirit are the most
positive tools we have.
This is a feedback loop, a particularly modern, almost Warholian, story: the
medium of YouTube empowered a brilliant kid from Ohio, brought him to the
attention of the people he admires, annihilated the gap between them, and
eventually facilitated the kid’s direct involvement in—even control of—the very
work he loved to begin with. We live in the 21st century, and
YACHT is a 21st century community, a larger experience that evolves
along with the people it calls to action.”
YACHT Tour Dates:
12/01/11 Miami, FL – Electric Pickle
12/02/11 Worcester, MA – Clark College
12/03/11 Purchase, NY – The Stood at SUNY Purchase
12/03/11 New York, NY – Santos Party House (9 PM Set Time)
12/04/11 Philadelphia, PA – First Unitarian Church
12/05/11 Pittsburgh, PA – REX Theater
12/06/11 Chicago, IL – Lincoln Hall
12/29/11 Lake Tahoe, CA – SnowGlobe Music Festival
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