"THE WARNER SOUND CAPTURED BY NIKON" TO FEATURE DAYTIME AND EVENING SHOWCASE PERFORMANCES BY T.I., SANTIGOLD, B.o.B, fun., KIMBRA, CHUCKIE, ED
SHEERAN, THEOPHILUS LONDON, GARY CLARK JR., DR. JOHN, WALE AND
MANY MORE, EMBEDDABLE SOUNDCLOUD OF PARTICIPATING ARTISTS
EVENING SHOWCASES TO BE CAPTURED AND LIVE-STREAMED BY NIKON HD-SLR CAMERAS
Nikon Inc. and Warner
Music Group have unveiled details of their extraordinary residency at
the upcoming South by Southwest® Music & Media Conference (SXSW®) in
Austin, Texas. "The Warner Sound Captured by Nikon" will make its
home at Austin's famed La Zona Rosa, with two days and three nights of stellar
showcase performances slated for March 13th through 15th.
Artists from Atlantic Records, Warner Bros. Records and
other WMG labels will appear live at these official SXSW showcases; all SXSW
badge-holders are welcome and a limited supply of tickets will be sold at the
door. Evening showcase headliners include Santigold and Chuckie on Tuesday,
March 13th, Gary Clark Jr. on Wednesday, March 14th, and T.I. and B.o.B on
Thursday, March 15th. Daytime headliners will be fun. on Wednesday, March 14th
and Kimbra on Thursday, March 15th. Other artists slated to perform at
"The Warner Sound Captured by Nikon" include Theophilus London, Dr.
John, Wale, Stalley, Geographer, Crystal Fighters, Flux Pavilion, Ed Sheeran,
Meek Mill, Avalanche City, LP, Doctor P, Dale Earnhardt Jr. Jr., Curren$y, The
Chain Gang of 1974, The Staves, Neon Hitch, We Are Augustines and Punch
Brothers. Additional artists will be announced shortly - an up-to-the-minute
scheduleis attached below.
"SXSW is one of the best festivals in the world for
discovering new music," said Elyse Rogers, Senior Vice President, Global
Touring and Artist Development, Warner Music Group. "This year, all of the
Warner Music Group labels have teamed up to present an incredible residency at
La Zona Rosa, showing the breadth of all of our rosters - rock, urban, and
electronic. We have partnered with Nikon on the event and will be streaming the
performances so that fans around the world can share in the live
experience."
"Nikon has a rich history as the brand choice for music
photographers who desire incredible speed and image quality in low light,"
said Lisa Baxt, Senior Communications Manager, Nikon Inc. "With the launch
of our new D4 and D800 HD-SLR cameras, which offer outstanding video capabilities,
we're excited to join with Warner Music Group to bring this year's SXSW musical
performances to audiences in rich broadcast quality video online."
All three evening showcases will be live-streamed. More
details will be announced soon. For up-to-the minute information, visit http://TheWarnerSound.com/sxsw andwww.facebook.com/thewarnersound.
Nikon will host several shooting activities on-site at
"The Warner Sound Captured by Nikon" including a practical HD-SLR
workshop on how to make a music video hosted by filmmakers The Bui Brothers on
Tuesday, March 13th as well as experiential shooting opportunities during day
time music performances with legendary rock photographer Robert Knight.
WMG and Nikon have also teamed up to search for the next
great music superstar via the"Your 1 Shot" contest.
Bands/artists were invited to submit one live performance video to the
"Your 1 Shot" contest site, located at http://www.talenthouse.com/nikon-perform-at-sxsw.
One winner, courtesy of Nikon 1, Nikon's new portable camera with
interchangeable lenses, will be selected by a stellar panel of music industry
experts, including A&R executives from both Atlantic Records and Warner
Bros. Records as well as guest artists from each label's prestigious roster.
In addition to earning a live performance, the "Your 1
Shot" winner will receive a new Nikon 1 J1 camera kit to capture their
most memorable moments, travel and three nights' accommodation in Austin and
VIP access to "The Warner Sound Captured by Nikon." One runner-up, as
selected by Warner Music Group, will receive new Nikon photography equipment valued
at up to $1,000. In addition, the "People's Choice" artist receiving
the most votes online will receive Nikon equipment valued at up to $2,000.
Online voting is open and will run through March 1st, with
the "Your 1 Shot" winner scheduled to be announced on Tuesday, March
6th. Warner Music Group will choose the winner(s) from all qualified
submissions with special consideration for the top People's Choice voted
entries. For Official Rules, Guidelines and Terms & Conditions please visithttp://www.talenthouse.com/nikon-perform-at-sxsw.
"The Warner Sound Captured by Nikon" is presented
by Nikon, Inc., with additional sponsorship provided by TIGI Haircare.
TIGI's Bed Head is proud to be the official hair care partner of "The
Warner Sound Captured by Nikon," providing fans the opportunity to primp
before they rock out at the show!
In addition to the live performances, fans can experience
Rocksmith on-site, the only game where players can plug a real guitar into
their video game console and learn to play. Texas Land & Cattle Steak
House will provide complimentary authentic Texas steak house fare during the
day showcases, with beverages provided by Pepsi and snacks provided by
Doritos. Skullcandy is excited to be the official audio partner of
"The Warner Sound Captured by Nikon," whose showcases embody the
diversity and spirit of SXSW. Skullcandy is proud to be part of the events.
Follow @thewarnersound on Twitter (http://twitter.com/thewarnersound)
for more announcements about WMG's SXSW® showcases at "The Warner Sound
Captured by Nikon."
"THE WARNER SOUND CAPTURED BY NIKON"
Live @ SXSW March 13th - 15th
EVENING SCHEDULE
TUESDAY, MARCH 13TH
Chuckie
Santigold
Theophilus London
Flux Pavilion
Doctor P
Neon Hitch
WEDNESDAY, MARCH 14TH
Gary Clark Jr.
Dr. John
Dale Earnhardt Jr. Jr.
Kimbra
Ed Sheeran
Punch Brothers
LP
THURSDAY, MARCH 15TH
B.o.B & T.I.
Wale
Meek Mill
Curren$y
Stalley
Kirko Bangz
XV
Snow Tha Product
DJ Drama
Sway (Host/MC)
DAYTIME SCHEDULE
WEDNESDAY, MARCH 14TH
fun.
Geographer
The Chain Gang of 1974
Avalanche City
"Your 1 Shot" Contest Winner
THURSDAY, MARCH 15TH
Kimbra
Crystal Fighters
The Staves
We Are Augustines
Lost In The Trees
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