Today, CONVERSE Inc. unveiled four distinct design concepts for the newest footwear collaboration with the world-famous
virtual band, Gorillaz. Launching in February 2012, the styles from the
Spring 2012 collection combine the iconic Chuck Taylor All Star silhouette with the
band's legendary graphic images. Award-winning designer and Gorillaz
co-creator Jamie Hewlett has designed exclusive prints incorporating elements from their
ground breaking artwork. Each design melds their diverse backgrounds and
unique influences to create a revolutionary collection. The partnership with
Gorillaz will also include a Converse "Three Artists. One Song"
original track titled "DoYaThing" featuring Gorillaz, James Murphy and Andre 3000 of OutKast.
The free track will be available for download at www.converse.com on February
23, 2011.
Gorillaz are widely recognized for not only creating a new
genre of music but redefining the concept of a band. With a unique sound that
brought together alternative rock, hip hop, electronic and pop music, the
band implemented fresh ideas from their limitless fictional universe and have sold
over 15 million records worldwide to date. In 2006, the band won a GRAMMY®
Award for "Best Pop Collaboration with Vocals", for "Feel Good
Inc" with De La Soul. Last November, they released the long-awaited "Singles Collection:
2001-2011," a celebration of a decade together.
To celebrate the collection and impending release of
"DoYaThing", Gorillaz Sound System will return to play their second date at the
legendary 100 Club in London on Wednesday, February 15, 2011. Fully endorsed by Gorillaz,
Gorillaz Sound System is a unique audio-visual experience, featuring DJs,
live percussion and
special projections. Please visit www.converse.co.uk or
www.gorillaz.com for more details and ticket info.
The Converse & Gorillaz collection will be available at
Journeys and globally at premium retail stores and online at www.converse.com
beginning February 23, 2012.
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