Thursday, November 29, 2007


New York, NY- November 27, 2007 – Maurice Bernstein, Co-founder/CEO of marketing heavyweight Giant Step, announced today that his company is wrapping up one of its most successful years in its 17-year history. With a diverse client list that includes international corporations, luxury goods and the hottest musical talent from Amy Winehouse to Joni Mitchell to Robin Thicke, the company’s visionary approach to marketing sets itself apart as the “gatekeepers of style and success,” he reported.

Giant Step is at the epicenter of movement, pulse and scene. The company creates lasting, authentic relationships between brands and consumers by utilizing its own vast network of influencers. With strategies laid out by renowned marketing aficionado Bernstein, Giant Step’s rich history includes an instrumental role in introducing the biggest names in music such as Radiohead, Lily Allen, Jill Scott, Bjork, Gnarls Barkley & Outkast and executing memorable campaigns for companies such as LG Mobile Phones, Kodak, Puma and LeSportsac.

"The Giant Step name has always been synonymous with introducing quality music and products to a wider audience. In 2008, we are looking to maintain this high standard and broaden our reach," states Bernstein.

Giant Step’s strong grasp on the early-adopter community has resulted in many fruitful campaigns for a diverse group of brands in 2007. The company brought Absolut Vodka to life on the streets of New York City to launch their first new advertising campaign in 27 years. Over at New York City’s Hudson Hotel, the marketing company initiated a successful event series that will carry on into 2008. Luxury skin care line Jurlique looked to Giant Step to create the sonic look and feel of their stores globally. Sony Playstation, Levis Strauss & Co., Mini Clubman and Stoli Vodka all tapped the company to create unique, high-end experiences, both online and offline, throughout the United States.

Record companies—major and indie—look to Giant Step to introduce their next big talent to influential music consumers. With this year’s quality artist roster including Mark Ronson, Feist, M.I.A. and more, Giant Step was once again able to target a market segment like no other and play a pivotal role in shaping the global music landscape.

Giant Step has the tools necessary to pack a venue and create excitement around an event stemming from its vast experience in underground club and concert promotion. This year’s highlights include Amy Winehouse’s U.S. debut, Central Park shows such as Joss Stone and Common’s sold-out concert and Daft Punk’s groundbreaking performance at Coney Island.

No comments: