Wednesday, March 21, 2012

CAKE Fans Create New Video For "The Winter"

Cake -

CAKE is pleased to release the music video for their song "The Winter." The moving video was made entirely by CAKE's ever-loyal fanbase, and includes over 171 participants (aged 5 to 55) from 165 different cities in 20 countries on 5 continents! Yesterday, CAKE premiered the video to their fans.

The video's inception began over a year ago, when director and friend of the band Tracy Rowland presented CAKE with the idea of allowing their global audience to film themselves singing along to the song and submit the footage for inclusion, essentially placing the video-making process into the hands of their listeners. Rowland explains, "This could have gone south in so many ways. Of course, the band didn't hesitate to say yes, and this impulse to try something risky is what has kept CAKE not just popular, but vital, well into their second decade. And the fans came through, delivering one heartfelt performance after another. Nearly 200 strangers worked in roughly-perfect harmony, and this can only give us hope for the future of mankind. Thank you, CAKE."

CAKE frontman John McCrea says, "I think the audience performances mirror really well the sad but hopeful timbre of the song," while trumpet-player Vince DiFiore states, "As the director, Tracy's intentions were heartfelt. You can see that in the video."

"The Winter" is a track off CAKE's hugely successful album Showroom of Compassion which debuted at #1 on the Billboard Top 200 upon its release last year, and has since produced 3 hit radio singles and endless critical acclaim.

CAKE is John McCrea, Vincent DiFiore, Xan McCurdy, Gabriel Nelson and Paulo Baldi.

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