Monday, June 29, 2009

Introducing the Mos Def Music Tee

The Mos Def Music Tee
Embedded with the New Mos Def Album, The Ecstatic!

Mos Def is First Artist to Release New CD in T-Shirt Format;
Four More “Mix Tees” and Several New Artist Tees Coming This Fall As Part of Rapidly Growing Music TeeCollection
Free MP3 of “Casa Bey” from The Ecstatic Available Below

Within weeks of launching The Music Tee, an innovative new T-shirt that literally weds music and fashion by embedding digital music in the shirt, clothing label LnA is pleased to announce the second shirt in their new series -- and the first “artist” shirt -- The Mos Def Music Tee, containing the new Mos Def album, The Ecstatic. The shirt was produced in collaboration with Downtown Music and music innovator Invisible DJ, and will available for purchase beginning July 7.

The Original Music Tee, a “mix tape” shirt containing “album art” on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons. Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list. Several more shirts will be added to The Music Tee Collection in the fall, including several artist shirts and four “mix tape” shirts being created exclusively for fashion retailer Shopbop.

The Music Tee has garnered rave reviews since its launch on May 26, 2009:

“If you're still mourning the loss of your ex-boyfriend's perfectly holey (and holy!) Led Zeppelin tee shirt that you lost in the breakup, take heart: Another perfect marriage of soft cotton and hard rock has arrived in the form of LNA's new Music Tee.” – Glamour, May 26, 2009

“Probably the best two things in the world have to be music and fashion. Probably the best idea in at least a few centuries: the Music Tee by LnA and The Invisible DJ.” - This Next, May 26, 2009

“Let’s face it; recent music and fashion collaborations haven’t exactly been groundbreaking... The Music Tee, the recent collaboration between Invisible DJ and LnA, is such a breath of fresh air!” - Dazed Digital, June 8, 2009

“With your music tastes so visibly on display, you will finally be able to back them up with some real knowledge, unlike most of your collection of "vintage" concert tees.” – StyleCaster, May 25, 2009

“Though it is now obsolete -- except for a virtual version in your iTunes library, perhaps -- seekers of the perfect boy-tee-for-girls LnA have teamed up with Invisible DJ (whose compilations you've heard looped while shopping at Ron Herman and Juicy Couture) to revive album art...and make it wearable.” -, May 26, 2009

“…a really cool, new and unique way for musicians to make money to survive as musicians, while creating a new outlet for fans to experience the music itself.” - Bombin’ Magazine, June 3, 2009

“Note to bands, clothing is a necessity in life, music, no matter how much we wish for it, isn’t. Are you picking up what I’m putting down?” - Lost In A Supermarket, May 28, 2009

“When was the last time you purchased a cd? … what if there was a product that combine art and music, but was also functional enough to be worn anywhere?... The fact is with ease of download code you could apply this to any product, but there is something about the t-shirt that is timeless.” - What To Wear During An Orange Alert, May 27, 2009

Free MP3 of “Casa Bey” from The Ecstatic available here:

Critical Praise for Mos Def - The Ecstatic

“The Ecstatic is…an album that comfortably jumps across continents on a hip-hop goodwill-ambassador tour.” – Pitchfork

“As an artist … Mos occupies a crucial place in hip-hop” - XXL

“…There is no better lyricist or deliverer of lyrics in music [than Mos Def]. Not in hip-hop. Music.” – Esquire

“Ahead of its time...Mos Def’s most well-rounded project to date.” – Giant

The Music Tee collection is available at Ron Herman and, and will be available nationwide at major department stores and boutiques this summer.

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