Tuesday, June 30, 2009

"...punk’s raw power, and the art-damaged futurism of New Wave."
- Bust '09

“…the hardest DJs on the planet…”
- BPM '09

“the electro outfit most likely to become the new Justice, putting the punk back in the Daft Punk formula.”
- Playboy '09

From “Butter” to “Cornelius” to the Steve Aoki assisted “Warp 1.9," The Bloody Beetroots have put out banger after banger in the past year, dominating clubs and inspiring countless remixes. These tracks, along with a heap of brand new gems will make up The Beetroots’ highly anticipated debut album, Romborama. out August 25th on Dim Mak Records. In addition to Aoki, the album also boasts guest appearances by as The Cool Kids, Justin Pearson (The Locust, Head Wound City), Ed Banger artist Vicarious Bliss, and many more.

Since bursting onto the scene in 2007, The Bloody Beetroots, a.k.a. Italian producer and polymath Bob Rifo, has brought a sense of danger to dance floors across the globe. Armed with an endless supply of infectious beats, Rifo injects his thunderous grooves with the chaos and larger-than-life persona of late 70’s British punk and Oi! The juxtaposition of seemingly incompatible styles of music doesn’t end there. Rifo studied classical composers for years, and this influence is apparent on numerous tracks on Romborama. But make no mistake, whether Rifo is channeling the spirit of Beethoven, The Misfits, or something in between, The Beetroots’ primary objective is to incite a dancefloor riot, and each track is always driven by addictive, pulsating beats.

In conjunction with a signature sound, Rifo has created a distinct visual aesthetic as well. Taking cues from comic books, Rifo and his onstage partner, DJ Tommy Tea, wear masks while performing to create alter-egos for themselves. The controlled chaos that defines The Beetroots are embodied by the music videos for “Cornelius” and “’Warp 1.9.” The two clips shine a light into a world where mosh pits and general punk rock revelry collide with dance-all-night club culture. It’s a hell of a time, if you can make it out alive.

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