Wednesday, July 27, 2011

"All Is Not Lost," OK Go And Pilobolus' Brand New Video, Premieres Today At www.NYTimes.com

"All Is Not Lost,"

OK Go And Pilobolus' Brand New Video,

Premieres Today At www.NYTimes.com

Band And Modern Dance Company Team Up With Google To Create

This Interactive HTML5 Chrome Experiment

Pilobolus Will Perform "All Is Not Lost" Live At

The Joyce Theater In New York City, Tonight Through August 6;

OK Go Will Join Dancers In Performance Tonight

OK Go Will Perform At President Obama's Birthday Event

In Chicago On August 3

(Los Angeles, CA) "All Is Not Lost," the latest video from the GRAMMY®-winning rock band OK Go, world premieres today on the home page of The New York Times' website, which you can watch by clicking here:

Watch "All Is Not Lost" Music Video on the NY Times Website

OK Go teamed up with director Trish Sie (sister of lead singer Damian Kulash), the modern dance troupe Pilobolus and a team from Google to create the latest HTML5 Chrome Experiment and musical experience.The project showcases the latest in modern browser technology, using 12 separate windows to create a kaleidoscopic dance that is partially choreographed by the viewer. At the beginning of the experience, users are invited to type a message in English, Japanese, or any language using the Roman or Katakana alphabets, and the message is incorporated into the dance.The New York Times Magazine will run a photo feature on the making of "All Is Not Lost" this Sunday, July 31.

The collaboration marks another milestone in OK Go's ongoing challenge to the existing state of creativity and the music industry. Says singer Damian Kulash,

"Working with Pilobolus - and of course with Trish - has been great because they share our belief that last century's creative boundaries are irrelevant. These days, a great creative idea is a great creative idea, period. You don't have to choose in advance whether your outlet is records, or films, or dances, or a computer program. Videos don't have to be subordinate advertising material for albums, and dance doesn't have to be confined to the theater. We were like peas in a pod with Pilobolus, trying to make something that lives in the world of dance, and music video, and digital space, but isn't confined to any of those spaces alone."

"We've been talking for a long time about making a dance for small screens," says Itamar Kubovy, Executive Director of Pilobolus. "There is no one on earth we'd rather do this with than OK Go and Trish Sie - it's an inspired three-way marriage."

To celebrate the video's premiere, OK Go and Pilobolus will screen the clip and perform a live version of "All Is Not Lost" tonight at the Joyce Theatre in New York City. The pre-order for the video, which will be released on August 9, launches today at http://www.okgo.net . A 3D version of "All Is Not Lost" is also available beginning today, exclusively on the Nintendo 3DS™ system, Nintendo's newest hand-held system which lets users experience 3D games, take 3D pictures and watch 3D videos without the need for special glasses.

On August 9, OK Go will release the "All Is Not Lost" EP. Available worldwide through iTunes and from http://okgo.net, it will feature the album track, a live version, and remixes by Keys N Krates and Serious Business, along with an HD, non-interactive version of the video.

"All Is Not Lost" is the latest in an inventive series of videos based on songs from OK Go'slatest studio album, Of the Blue Colour of the Sky, which was produced by Dave Fridmann (The Flaming Lips, MGMT) and debuted in the Top 40 of The Billboard 200. The band recently released 180/365 - a reference to the number of shows OK Go played in 2010 - a 15-track live collection recorded during their 2010 fall tour and produced and mixed by Dave Fridmann.

OK Go will be performing at President Obama's birthday event in his and their hometown of Chicago on August 3 at The Aragon Ballroom starting at 4pm. Fans can go to this link to attend:http://my.barackobama.com/baracksbirthday

While in Chicago, they'll play Lollapalooza on August 5. Other festival appearances include Kanrocksas in Kansas City, KS on August 6 and San Francisco's Outside Lands Music & Arts Festival on August 13.

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