INTRODUCING PLAYBACK CLOTHING:

PLAYBACK introduces a new approach to sustainable clothing design. The Brooklyn-based company offers t-shirts and sweatshirts made from its own patent-pending Eco-Logic fabric, created by recycling cotton scraps and plastic bottles. PLAYBACK is on a mission to dissolve the uncomfortable, expensive, cardboard look of past sustainable clothing, and replace it with a hip new model that combines quality, style and color. The company is revolutionizing the look, feel and standards of eco-apparel forever.

PLAYBACK openly examines its entire manufacturing process in order to gain a better understanding of how their products really impact the environment. While "bamboo" or "organic" eco-brands make claims without the support of research or facts, the PLAYBACK production process is backed up by an independent Life Cycle Analysis (LCA) study by two students from Yale University's Graduate Program in Environmental Studies. The LCA study examined the full spectrum impact of a PLAYBACK product's life including shipping, dying, and end use. The results of the first LCA study (Ace and Morgan, 2008) concluded when compared with a conventionally made sweatshirt, PLAYBACK outperformed in 23 out of 25 environmental categories including global warming potential, waste generated and fossil fuels used.

Unlike other sustainable brands that take rolls of organic fabric and dye them into color, PLAYBACK achieves its profound success by utilizing the preexisting color of the original recycled material to color the yarn. This eliminates one of the most harmful processes used in clothing production- the chemical dyes. Since the products are made with only existing materials, PLAYBACK has also eliminated the need for extra cotton growth and in turn does not require massive amounts of land and water. By reducing the amount of textile and plastic bottle waste, PLAYBACK takes recyclables out of the landfill and puts them to good use. This process is unique to PLAYBACK and is a never-before-seen twist on typical eco-clothing that is not only fashionable, but truly sustainable.

Sustainability aside, what is most astonishing about PLAYBACK's process is that it actually creates products that look better because they are recycled. "Beer Bottle Brown," "Soda Bottle Green" and "Water Cooler Blue" t-shirts have a mysterious opaque glow, evidence of their past life as plastic bottles. PLAYBACK sweatshirts are made from recycled yarn in the color of the original cotton scraps. This means that instead of having one solid traditional fabric color, PLAYBACK yarn is knitted into unique heathers. Stripes or contrast colors line the inside and "grin through" the outside for a more complex color. Recycled cotton t-shirts are knitted in complex mélanges that are new style statements to both the sustainable and traditional apparel scene.

Some of the biggest names in music are recognizing the uniqueness of PLAYBACK in terms of sustainability and quality. Both Dave Matthews Band and Phish quickly signed up to use PLAYBACK blanks for their merchandise.

PLAYBACK is leading the sustainable clothing industry to places it has never been before. Their unique process and styles take sustainability to the next level and go far beyond the eco capabilities of over-hyped organic products. The unique style of the products mixed with a necessity to keep the environment intact is the wave of the future; the future is now.

ABOUT PLAYBACK

Founder and CEO Adam Siskind started PLAYBACK after being inspired by Al Gore's documentary, "An Inconvenient Truth." After watching the film, he realized the recycled yarn he had been using for almost a decade in his clothing business would be the most sustainable and environmentally-friendly material in clothing manufacturing.

As a textile engineer for the last 15 years, Siskind examined other "eco" brands on the market, and realized that many of their claims about sustainability told an incomplete story. As a result, PLAYBACK was born: A fashion brand that makes its practices transparent and strives to tell the truth about "green" clothing manufacture.

Siskind invented patent-pending Eco-Logic fabric after a decade of experience as President of the manufacturing company Bernette Textile, now a design-driven licensing operation. He holds an MBA from the Stern School of Business at NYU, and a BA from Tufts University.

More information about the benefits of recycled clothing is available at the company's newly-launched Web site, www.playbackclothing.com. PLAYBACK will also be launching an e-store in mid-June 2009, accessible through their Web site.