STAR WARS: FORCE FOR CHANGE PROGRAM CONCLUDES BY RAISING AN UNPRECEDENTED $4.26 MILLION
FOR UNICEF INNOVATION LABS AND PROGRAMS FROM DONORS IN 125 COUNTRIES AROUND THE GLOBE
DISNEY COMMITTED AN ADDITIONAL $1 MILLION TO SUPPORT THE CAMPAIGN
Money Will Support the Equivalent of 7-8 New Innovation Labs to Aid Children and Families
With an exciting initiative that offered a chance to win unique rewards and prizes, including a once-in-a-lifetime grand prize, Star
Wars: Force for Change raised $4,261,410 USD for the United
Nations Children’s Fund (UNICEF). Contributions were received via
fundraising platform Omaze from citizens of 125 countries and enough
money was raised to support the equivalent of 7-8
new UNICEF Innovation Labs. The grand-prize winner was D.C. Barns of
Denver Colorado, who shared during a donor video chat that the first
time he saw Star Wars when it opened in theaters in 1977, when he
was only five. "I loved it! ... I just couldn't
get it out of my head of 35 years." D.C. was then asked to share his
favorite Star Wars moment. As he began to reply, he was
suddenly surprised in his Denver office by members of Star Wars: Force for Change team. Once settled, D.C. exclaimed, "This!
This is my new favorite Star Wars moment!"
D.C. will enjoy a trip to London for himself and a guest, a behind-the-scenes visit to the Star Wars set, and will be fitted with a costume and filmed
for a scene in Star Wars: Episode Vll.
UNICEF’s
current network of 14 Innovation Labs help create sustainable solutions
to critical issues facing children around the world
in the areas of nutrition, water, health, and education. The funds
raised through Star Wars: Force for Change will impact the lives
of children around the world, through projects like MobiStation, a
portable, solar-powered educational kit to ensure
children have access to quality learning anywhere, and Rapid FTR
(Family Tracing and Reunification), a mobile phone application that
helps reunite separated and unaccompanied children with their families
in natural disasters.
Disney committed an additional US $1 million to support the launch of Star Wars: Force for Change. Star Wars continues
to inspire generations of dreamers and doers to use their creativity to accomplish great things. Star Wars and Lucasfilm were built on the belief that in uniting creativity with innovation, you can make the impossible possible.
Visit StarWars.com/ForceForChange to learn more about this charitable initiative and the
work of UNICEF’s Innovation Labs and programs.
For a link to view the winner surprise, please click here: http://youtu.be/lXa8Bw3aGMQ
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