MORNING
PARADE
Premiere "Reality Dream" Video on Idolator Follow-up to Smash Single "Alienation" |
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UK's much-adored MORNING
PARADE has launched its next onslaught into the music
world with the release of its next single "Reality
Dream," the video for which premieres exclusively
today on Idolator. Of the video, vocalist/guitarist
Steve Sparrow told editor Robbie Daw,
"It was a concept devised by the director, James
Rhodes, who we'd worked with previously on some acoustic
versions of songs from Pure Adulterated Joy."
You can find the Idolator premiere in
its entirety by heading over to the site here: http://www.idolator.com/7533650/morning-parade-reality-dream-video-watch.
A virtual continuous stream of
thought, the song details an unlatching from negativity and
finding things instead to make you not "unhappy".
Sparrow sings, "No more someday, no lottery or fame,
no more fake smiling, no more flat champagne, no more thinking
'I won a race I wish I'd lost'," signaling a cathartic
unleashing the anchors that drag you down. Blending the softer
elements of Sparrow's acoustic guitar, with an overall gritty,
alternative sound, the video presents the band flooded with
white light, working its way through the aggressively building
single, through (as pointed out by SPIN),
"anthemic rock choruses, some electronic flourishes, and
a bit of hostility towards reality TV."
"Reality Dream" extends
the momentum that Morning Parade has already begun to build.
The May 2014 of release of the full-length Pure
Adulterated Joy found the band on the Billboard
Heatseekers Top 10 charts, driving the album's lead
single to sell more than 500,000 copies. The
band has toured extensively, sharing the stage with Smashing
Pumpkins, 30 Seconds to Mars, Biffy Clyro and Silversun Pickups.
The media overwhelmingly hailed the album as "a
perfect equilibrium between carefree songs that appeal to the
masses and serious ones about real-world issues with empowering
musicianship" (Pop'stache), "the
ultimate road trip summer soundtrack" (Earmilk),
and even "Their second album focuses on euphoria
and hope - 'Shake The Cage' wrings broad grins out of its opening
furrowed brow of a riff, and 'Seasick' drives determinedly into
the heart of a carefully constructed sonic storm before breaking
through to the clear air beyond. Their sense of ambition is
invigorating" (NME).
Morning Parade is
Steve Sparrow (lead vocals, piano, guitar),
Phil Titus (bass), Chad Thomas
(guitar), Ben Giddings (piano,
synths), and Andrew Hayes (drums).
Pure Adulterated Joy was released
on So Recordings/Caroline on May 6,
2014.
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Wednesday, September 3, 2014
MORNING PARADE Premieres New Video "Reality Dream" with IDOLATOR!
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