Tuesday, May 17, 2011

MC Lars launches HORRIS RECORDS, the official home of "DIY/Punk Culture-Based Indie Rappers"

To Become The Official Home of
"DIY/Punk Culture-Based Indie Rappers"

Debut Release WEERD SCIENCE's SICK KIDS Out Today!

Brooklyn, NY – As the music-industry-at-large begins to shrink dramatically, the music underground is beginning to surge again. Seeing the dearth of attention given to the burgeoning indie rap culture growing within the punk world, world-renowned post-punk laptop rapper MC LARS has launched his very own label HORRIS RECORDS to help build and nurture the growing indie rap scene. "The goal with Horris is to help as many talented, like-minded, DIY / punk culture-based indie rappers have as many self-sustained careers as possible," explains the 'indie rap entrepreneur'. To launch the label, he has enlisted close friend/confidante/peer WEERD SCIENCE (a.k.a. Josh Eppard, ex-Coheed & Cambria/current drummer for rock band Terrible Things) to have the debut album to bear the Horris Records imprint. "I couldn't have signed a more amazing artist and I am going to help him blow up because I love him and his work so much." Weerd Science's SICK KIDS comes out today, May 17, 2011.

A very tangible and encouraging indication of support MC Lars has with his fans and the indie rap culture is the incredible success of his Kickstarter campaign he launched in April 2011. With the initial goal of raising $5,000 to fund "video production, touring, mixing, mastering and sick merch," Lars raised a whopping total of $23,282 - close to five times his goal (his original amount was shockingly doubled in the first 48 hours alone). "It's crazy," he says excitedly. "Who needs the inefficiency, bureaucracy, and general ineptitude of a label when you can reach out to your fans on the internet and get a $23,000 advance for your next album based on your reputation alone?"

Named after a character from a classic 1987 movie called Monster Squad, Horris Records symbolically reflects Lars' own life (for accuracy sake, the film character's name was spelled "Horace"). "In Monster Squad, Horace gets bullied throughout the whole movie, but at the end, he whips out his gun and says, 'My name is Horace,' and no one messes with him anymore. It's a perfect metaphor for my experience in the once elusive and exclusive hip-hop game," explains Lars about the affront he experienced being a punk-based white rapper. "Weerd Science has a similar background and goals as me - a rock kid who played in bands but truly wanted to make hip-hop since that is his real love. I've been a fan of his since 2005."

With Weerd Science making the "artist introduction", Lars will be releasing a mixtape in June as a "label introduction," featuring KRS-One, Sage Francis, Grieves, Sole, MC Frontalot, Rittz, Scroobius Pip, Weerd Science... and his father. "The mixtape is the first in what I hope to be a series of free projects that highlight the diversity and my ability to network within our subgenre of rap," he says. "All of the rappers featured are people I reached out to directly and they all bring a different take to my 'post-punk laptop rap' style. The project features a bunch of collabs, including one with my dad, a California poet and spoken word artist known as MC Bob Nielsen."

With one release out today and the mixtape out next month, Lars is already strategizing and planning ahead. "The short term goal is to help Weerd Science brand himself as one of the dopest MCs in the game; the long term goal - notoriety for many years to come," he laughs. "I'm dropping my third official studio album, LARS ATTACKS! this Summer and plan to put out many more albums. I'm also putting together a pilot this Fall for a hip-hop themed kids' TV show, featuring artists' friends as guests. It's going to be Pee-Wee's Playhouse meets Yo Gabba Gabba meets Sesame Street with a whole new twist. I'm stoked and I know you're going to love it!"

Horris Records' debut release Sick Kids by Weerd Science is out now. MC Lars and Weerd Science are currently touring the UK together and will be performing on the 2011 Vans Warped Tour all Summer long. Information on the mixtape, LARS ATTACKS! and future releases to come shortly!


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