Riding the wave of success of their latest album Fantasies, METRIC announces that they will hit the road for a fresh round of North American tour dates this fall, beginning on November 16th at Town Ballroom in Buffalo, NY.
METRIC stands out amongst a new breed of music acts that opts for a hands-on approach, as opposed to turning to established labels and large management companies to chart their destiny and develop fan relationships.
That success is punctuated by the fact that METRIC's debut single, "Help I'm Alive," has officially cracked the Top 20 Alternative charts on US commercial radio (Mediabase.) The single got something of an organic start as it was accidentally leaked online, picked up by The Hype Machine blog and then put on air by Seattle's KNDD last February.
METRIC is in solid, groundbreaking company with their self-released approach, joining Radiohead, Nine Inch Nails, Pearl Jam and a host of others who are going to market without the support of a traditional retail label. However, Metric sets itself apart by being the only one so far to actually "break" and begin to cross over in to the mainstream entirely on the basis of a self-released album. All of the other artists currently taking a similar path were previously well established, generally having had the backing of a major label in the initial stages of their career, which helped them sell millions of albums and establish a global fan base which has been instrumental in allowing them to do what they are doing today. METRIC, on the other hand, sold more albums within 8 weeks of releasing Fantasies than they did in the previous four years with their prior release, Live It Out... making this album their first major breakthrough success.
METRIC accomplished this feat with the help of a small but global operation coordinated by their two managers, operating out of their home in Montreal, Canada. The operation included direct-to-fan efforts, extensive online, radio, retail, video, tour, and synch licensing initiatives.
The first leg of METRIC's North American tour can be found below. More dates to be announced soon.
You can listen to Fantasies in its entirety and download the hit single "Help I'm Alive" at http://ilovemetric.com.
November 16, 2009 Buffalo, NY Town Ballroom
November 17, 2009 Portland, ME Portland City Music Hall
November 18, 2009 Hartford, CT Webster
November 19, 2009 Providence, RI Lupo's
November 20, 2009 Boston, MA House of Blues
November 21, 2009 Clifton Park, NY Northern Lights
November 23, 2009 Baltimore, MD Ram's Head Live!
November 24, 2009 Pittsburgh, PA Mr. Small's
November 25, 2009 Philadelphia, PA Electric Factory
November 27, 2009 Charlotte, NC Neighborhood Theatre
November 28, 2009 Atlanta, GA Center Stage
November 30, 2009 Houston, TX Warehouse Live
December 1, 2009 Austin, TX La Zona Rosa
December 2, 2009 Dallas, TX Palladium Ballroom
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