EDWARD SHARPE AND THE MAGNETIC ZEROS PREMIERE NEW VIDEO FOR "LIFE IS HARD" VIA BIG SUN FOUNDATION
LOS ANGELES, CA - OCTOBER 31, 2013 - Edward Sharpe and the Magnetic Zeros are premiering an all new video for the single "Life Is Hard" today via BigSunFoundation.org. The video features an acoustic version of the song, recorded live at WVUF in New York, set to the World Press Photo Contest winners of 2013, held yearly to showcase the highest standards in photojournalism and share them with millions.
Lead singer Alex Ebert said of the collaboration, "On some sleepless and homeless night, towards the end of my first trip to Amsterdam, I stumbled into what perhaps was a cathedral. It must have been midnight or thereabouts, but it was aglow and bustling. I entered and never forgot the experience not the name of the experience - it was an exhibit of World Press Photo winners. Years later, I am honored to have been given permission to put some of the photography from this year's winners to an acoustic recording of a song that means a lot to me called 'Life Is Hard'."
Edward Sharpe and the Magnetic Zeros have always been passionate about the community. From their earliest days in 2007, the band has consistently created music that uplifts and brings people together from all over the world. Individually and collectively, they've actively supported a variety of charitable endeavors, including: Charity Water, VH1 Save The Music Foundation, The American Red Cross, and many more. It is in this spirit that Edward Sharpe and the Magnetic Zeros have formed the Big Sun Foundation - a non-profit organization that believes in the power of a unified world community. "We will identify causes and social issues that are important to all of us and work together to create opportunities to make a difference in the world one beautiful human at a time," said the members of Edward Sharpe & The Magnetic Zeros. "In joining together, we will bring awareness and support to causes that are fighting for the rights and basic needs of all beings." For more information on the Big Sun Foundation, visit www.bigsunfoundation.org
The band just successfully wrapped up Big Top, a SOLD OUT self-curated festival featuring an outdoor bazaar with local vendors and a performance stage, as well as music happening all day under a traditional big top tent in Los Angeles.