Tuesday, May 15, 2012

The Fairchilds Debut Video For "High" Featuring Orianthi


The Fairchilds, featuring French singer / multi-instrumentalist Cyril Niccolai, will premiere a new video for the single "High" on Baeble Music May 15.  The track features guitarist Orianthi, who also appears in the clip.   The Fairchilds' debut Our Revolution was released in late 2011, and continues to be a catalyst in building a U.S. fan base for Niccolai, alongside territories across the globe which include Asia and others.  Orianthi joined the singer in the legendary Village Studios in Los Angeles in March, laying down tracks for the follow-up single to "Unbreakable."   To stream the video, click here: http://youtu.be/WD7aqPdieD4.

Niccolai shared, "I  have had the vision from the very first that she is the perfect match for the song and I was right!  I am so proud of the end product.  She’s talented beyond words and she has such a great heart.  Working with her is so easy - we share the same influences and the same love for music.  I am completely under her spell."  Orianthi echoes these sentiments offering, "'High' is such a great tune. I just love the melody and lyrics and Cyril's voice sounds amazing. It was a lot of fun to put down the guitar parts and the guitar solo for it. I get lots of songs sent to me but I only work on those that I feel a connection with. Hanging out in the Village Studios and rocking out with Cyril was a real blast!"

Over the past month, Niccolai has been travelling across the U.S. visiting radio.  The response to "High" amongst programmers and on-air personalities has been passionately positive for the song.  The impact date for airplay is 5/21 at the Hot AC format.  Additional production and mixing on "High" was masterfully offered by Mark Endert (Maroon 5, Train, Madonna), and the video was directed by Adam Rothlein (John Mayer, All American Rejects).

The single will be available for digital download from today on iTunes and Amazon, in three different mixes.  "I wanted to show the versatility of 'High'," Niccolai explained.  "There is the radio mix which is essentially intended for the Hot AC segment.  But I also love the two other mixes – the guitar mix and the instrumental mix – as they really showcase Ori’s brilliance on the guitar parts."   

Fans will get the chance to win the signed Guild guitar played by Niccolai in the video.  Visit www.facebook.com/thefairchildsmusic for more details.

The Fairchilds released their debut Our Revolution via independent label Vertusent on September 27, 2011.  The album is a compelling compilation of twelve tracks ranging from sing-along rock anthems to haunting ballads.  The cumulative evolution of Niccolai’s talents as a writer attests that he has found a voice that is with certainty his own.  The first single "Unbreakable" offered a poignant commentary on the pursuit of one’s dreams against the odds.  He offers, "The song is a dedication to everyone who is going through a tough phase and the message is 'Hang in there, don’t lose hope'. "  The follow-up, "High" featuring Orianthi is about the deep-rooted need for the special person with whom to share your life.  Niccolai shares, "'High' is probably the most personal song on the album.  It talks about missing somebody, whether it is an old love, a close relative, a good friend or even someone you haven’t met yet.  Being on tour away from home frequently over the years, this is a feeling I have experienced firsthand – living incredible and overwhelming moments and yet ending up alone in a hotel room with a ringing in the ears and dying to share all this with someone special.  I am sure this is a feeling that everyone can relate to."

Niccolai’s perpetual need to challenge himself is deeply rooted.  He is the son of successful doctors, and he chose to trade the stability and predictability of a career in medicine for the bohemian lifestyle of a singer and songwriter.  Unbeknownst to his parents, he auditioned for the role of the poet Gringoire in the smash French musical Notre Dame de Paris.  He landed the role and with that opportunity summoned the courage to tell his parents of his plans for a career change.  The news was not well received, but his performance at the premiere left them no doubts about his potential in his new career.  Since then, he has travelled the world performing, most recently in Singapore sharing the stage with Dashboard Confessional.  Plans are being made for a tour of the U.S. in 2012.

Niccolai was raised in Nice, France, but with his focus on the U.S. market, he now resides in Arizona.  The band’s moniker is a tribute to a Fairchild vintage amp used in tracking the debut recording. 

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