A new behind-the-scenes digital series from DJ/Producer
Tiësto, Believe Entertainment Group, HP and Intel Corporation
“In the Booth” is a new, documentary-style
digital series that will give fans an up-close, personal look at electronic
dance music superstar Tiësto’s life and the global movement he has
fueled. Consisting of 10 digital episodes, each approximately 7 to 10
minutes in length, the show will reveal how Tiësto’s passion for music and live
performance has made him a global phenomenon, chronicling the events,
promoters, preparations and how each show ultimately comes together. From
Las Vegas to Ibiza, fans will have the ultimate insider access to Tiësto’s
world -- backstage, onstage and moments right before he hits the decks in front
of thousands of fans -- plus exclusive Tiësto commentary and personal insight
into the experience, the venues, festivals and big nights in the world’s most
exclusive parties and nightclubs.
Believe Entertainment Group, a New York-based digital
entertainment company, is co-executive producing “In the Booth” with Tiësto, as
well as financing, selling and distributing it to a worldwide audience, including
to Tiësto’s large social media fanbase. Believe has worked with Tiësto’s team
to develop the concept and distribute it. HP and Intel are anchor
sponsors for “In the Booth” and have provided some of the technology that has
enabled the development of the series.
About Tiësto
Recently voted “The Greatest DJ Of All Time” by Mixmag and widely regarded as the world’s biggest DJ/Producer, Tiësto has worked with global superstars such as Kayne West, Coldplay, Nelly Furtado and more …. His Kaleidoscope World Tour spanned more than 15 months and 175 dates across 6 continents playing to over 1 million people. He was nominated for two 2010 Billboard Touring Awards and listed in Billboard’s Top 25 biggest grossing global touring acts of 2010. Tiësto was busier than ever in 2011 with his first residency in Las Vegas, releasing the first in a series of compilations “Club Life - Volume One Las Vegas” mix album, breaking records with the largest DJ tour to ever hit the U.S. college market and ending up making history in Los Angeles in October with the biggest ever DJ only gig in U.S. history, playing in front of 26,000 fans. Tiësto ended 2011 on a high, launching his own fashion line “CLVB LIFE” clothing, announcing his very own Club Life channel on Sirius XM, and playing at the “Mission: Impossible – Ghost Protocol” launch in Rio.
Recently voted “The Greatest DJ Of All Time” by Mixmag and widely regarded as the world’s biggest DJ/Producer, Tiësto has worked with global superstars such as Kayne West, Coldplay, Nelly Furtado and more …. His Kaleidoscope World Tour spanned more than 15 months and 175 dates across 6 continents playing to over 1 million people. He was nominated for two 2010 Billboard Touring Awards and listed in Billboard’s Top 25 biggest grossing global touring acts of 2010. Tiësto was busier than ever in 2011 with his first residency in Las Vegas, releasing the first in a series of compilations “Club Life - Volume One Las Vegas” mix album, breaking records with the largest DJ tour to ever hit the U.S. college market and ending up making history in Los Angeles in October with the biggest ever DJ only gig in U.S. history, playing in front of 26,000 fans. Tiësto ended 2011 on a high, launching his own fashion line “CLVB LIFE” clothing, announcing his very own Club Life channel on Sirius XM, and playing at the “Mission: Impossible – Ghost Protocol” launch in Rio.
About Believe Entertainment Group
Believe Entertainment Group is a digital entertainment
company producing high profile content in partnership with elite talent and
leading brands through a variety of digital outlets such as web, mobile, VOD,
and social media. Believe Entertainment Group recently announced a new
lifestyle and entertainment news series with Jennifer Lopez and Nuyorican
Productions, entitled Tiger Beat Entertainment, and will soon launch a new
documentary-style show with world-famous DJ/Producer Tiësto, entitled In the
Booth. In April 2011 the company launched The LeBrons, a new original,
animated Web series with NBA star and two-time league MVP LeBron James and brand
partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube and was
distributed through LeBron’s Facebook, Twitter, and a dedicated section of
LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). In
2010, Believe Entertainment Group announced an alliance with Paramount Digital
Entertainment (PDE) working together on the hit digital series The Legion of
Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets
and Step Up 3D) and distributed through Hulu; the company also expanded its
partnership with MommyCast, the Webby Award winning multi-medium show for moms,
and announced the launch of MommyCast Latina, a first-of-its-kind, original HD
Web show specifically for the Latina mom. Dan Goodman and William H. Masterson
III, Co-Founders of Believe Entertainment Group, have launched previous digital
entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy
with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to
support Sacha Baron Cohen’s Bruno, as well as original short form content with
the world famous improv troupe, The Second City among others. Their extensive
experience in advertising and marketing has led to brand and distribution
partnerships with well-known, respected brands such as Burger King, Coca-Cola,
Procter & Gamble, Priceline, Johnson & Johnson, State Farm and
Microsoft among others, as well as key distribution relationships delivering
scalable audiences for their projects including YouTube, Google, Hulu, Digital
Broadcasting Group, Facebook, Twitter, iTunes, and more.
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