My First Earthquake fends off an invasion of the hipster body snatchers in its video for “Cool In The Cool Way.”

Also: New clips from Mistress Stephanie & Her Melodic Cat (“Awfully Confusing”) and Luke Jackson (“Goodbye London”).

“…it's a meta-hipster statement that will make the universe implode upon repeated viewing.” - SFist

My First Earthquake! Watch. Listen. Re-post.

[VIDEO] “Cool In The Cool Way”

[MP3] “Cool In The Cool Way”

[MP3] “Vow To Vowels”

San Francisco’s My First Earthquake has completed the video for the anthemic single, “Cool In The Cool Way,” from its debut album, Downstairs. Following a sold-out record release show at local spot Café Du Nord, the up and coming culture website Lost At E-Minor debuted the clip which has now been seen over 22,000 times over at YouTube.

Subtitled “Invasion of the Hipster Body Snatchers,” the Katie Gillum-directed video is akin to “She's All That” meeting “Invasion of The Body Snatchers” in the era of hipsters, with a nod to “Thriller.” The clip was filmed around San Francisco’s Mission District, the epicenter of SF hipsterhood and includes footage shot at SF landmarks such as Dolores Park and The Makeout Room.