LISTEN TO NEW SONG "POPULAR MUSIC" HERE:
http://soundcloud.com/notestoself/popular-music
Hailing from the northern metropolis of Toronto, likeminded rappers Swamp Donkey and Roshin, producer/rapper BronzeOne, world renowned DJ/turntablist DJ Dopey and writer/illustrator Elicser unite to form Notes To Self, a collective dedicated to delivering a decidedly hip-hop ethos through numerous contemporary mediums. The highly dextrous vocalists of Notes trade verses with the adeptness of seasoned vets, sparking fire across Target Market's eleven tracks, set to be released on Decon February 26th. Each beat is nailed down with tremendous low-end, while horn and vocal samples humanize the tracks, jostled along with percussion. The aesthetic is familiar, yet the execution is timeless - Notes to Self are students of their genre, giving thanks to those who reigned before them, yet sharing in where rap music has currently landed by being musical contemporaries, drawing inspiration from both back home and the American market. The quartet immediately impressed Decon co-owner and creative brain trust Jason Goldwatch, who simply states "it's just so refreshing to see someone break some new rules."
Most recently, the preferred rule for the group to break is the sanctity of the classics - their use of visual effects with found footage, attention to detail and some very smart editing in the video for album single "Nobody" (featuring Cali legend Evidence) repositions rap heroes of the past as cohorts in the present to capture the attention of future fans... and it's working. The video racked up 50,000 YouTube views in its first weekend, turning the once-unknown collective into promising internet heroes with fans across the country and a label deal in the course of a month. On Decon Records, Notes to Self joins an impressive roster that boasts Pusha-T, Roc Marciano, and Freddie Gibbs to name a few, and opens the door for some potentially explosive collaborations in the future. "We're fans of everyone on the label; it's great to be a part of the team" said Roshin. That's the aim, at least.
WATCH THE VIDEO FOR "NOBODY" HERE
http://youtu.be/EzlThqNOe1Y
TARGET MARKET TRACK LISTING:
1. UTBD Intro
2. Recoil (Crimson)
3. Today (I Wanna) feat. Lee Gaul
4. All Of The Above (BBRC)
5. Nobody (Recoil Remix) feat. Evidence
6. Oh My God (Life is so Hard) feat. Arowbe
7. Mr Polite feat. Fashawn
8. Sky Light (InBetween)
9. Used to be Dark feat. Lee Gaul
10. Mr Polite (Remix) feat. Fashawn
11. Popular Music
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