Who said rock 'n' roll doesn't belong in the classroom?
The Southern California Institute of Architecture (SCI-Arc) certainly sees the value of music on the lesson plan. In groundbreaking fashion, the school began a course entitled “Rock and Roll Fantasy: SCI-Arc at Coachella” on January 19, 2009. “Rock and Roll Fantasy” required participants to study large-scale art installation, devise one such structure as a class and then build the temporary installation for the tenth annual Coachella Valley Music & Arts Festival, which will debut at this year’s festival, set for Friday, April 17, Saturday, April 18 and Sunday, April 19 at the Empire Polo Club in Indio.
Creative minds immediately flocked to join the course, and they started their quest by researching legendary rock 'n' roll gatherings including Woodstock, Glastonbury Festival and past COACHELLA installments. Students also spent time delving into other structural artwork constructed exclusively for avant-garde cultural phenomena such as Burning Man and Venice Biennale.
As the session evolved, the class began to concoct various designs in separate teams. Festival promoter Goldenvoice chose one of these designs which will receive prominent placement at Coachella with the possibility of remaining in place through the following weekend's Stagecoach: CALIFORNIA’S COUNTRY MUSIC Festival.
The full design, construction and materials cost for the class was paid for by Goldenvoice, and imaginations were encouraged to run wild. There's no doubt that the final architecture from SCI-Arc will be just as eclectic as the annual COACHELLA music line-up.
The class was taught by Benjamin Ball, Gaston Nogues and Andrew Lyon of Ball-Nogues Studio with special direction from Coachella’s art curator, Philip Blaine.