Tuesday, September 30, 2008

LIFE IMITATES ART! KATY PERRY'S NEWEST ROLE: LIMITED-EDITION HIGH-FASHION COLLECTIBLE DOLL

(NEW YORK, NY September 29, 2008) - After spending spring and summer re-writing the record books month after month with the seven-week Billboard Hot 100 No. 1 "I Kissed A Girl," the follow-up single "Hot N Cold," now bulleted at No. 13 nationally, and the RIAA gold-certified album ONE OF THE BOYS, Capitol Records pop/rock phenom KATY PERRY takes one more dive into pop culture iconography with a doll created in her likeness. The Katy Perry doll is currently available for pre-order through Integrity Toys' website at http://www.integritytoys.com/katyperry.php.

Perry collaborated with fashion designer Jason Wu in the creation of the 12 inch-tall doll, which will be sold worldwide in a limited edition retailing for $49.99 from Integrity Toys, where Wu also serves as creative director for Integrity's high-end fashion doll lines. This miniaturized version of Katy will be immediately recognizable as a signature fashion look, with her belted gold mini dress with accordion-pleated skirt, inspired by the wildly popular and 5 times MTV VMA nominated "I Kissed A Girl" video clip.

The transformation of Perry into a doll is a fitting gesture to her earliest fans who saw her guest-starring with several dolls from Integrity's Fashion Royalty® line in the ironic and hilarious video "Ur So Gay," and streamed it over 1.3 million times, laughing all the way. "We are very excited to be working with Katy again," Wu said. "Her fresh attitude, unique style and fun approach to music make her a perfect candidate to become a fashion doll."

http://www.integritytoys.com/katyperry.php