GoNorthToGoSouth premiered the stunning animated video for "Turn It Up" on ARTISTdirect. "Turn It Up" is off of the band's Lost&Found EP, which was released digitally last month via BMG.
busbee and Ben West, the songwriting duo that make up GoNorthToGoSouth, shared their inspiration behind the video with ARTISTdirect:
"It's mind-boggling to us that as we write a song, we're converting an idea in our heads to something fixed in a digital waveform which then gets transmitted around the world - with the emotion fully intact - and eventually converted back to analog sound waves to hit a listener's ear. We knew we wanted to make an animated video for "Turn It Up" as we are equally fascinated by the realitythat an animator can make up an entire world to help the listener connect with the intent of the song. Our director / animator for the video was Joshua Jouppi - a friend of ours in the thriving creative scene in Detroit. It was an honor to work with him."
busbee and Ben West have collectively worked with some of the biggest names in music. L.A.-based busbee has penned tracks for Kelly Clarkson ("Dark Side"), Timbaland ("If We Ever Meet Again" featuring Katy Perry), Christina Aguilera ("Empty Words") and Lady Antebellum ("Our Kind of Love"), among others, while Emmy Award-winning and Detroit-based Ben West has collaborated on tracks for indie-pop duo Dale Earnhardt Jr. Jr. and TV shows such as FOX's Glee.
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