The Horrors launch 'Illuminate Luminous" a social media driven album stream

New album Luminous - available May 6 on XL Recordings

This Is Fake DIY  *****  'Luminous' is the album they've been destined to make.  Q Magazine **** 'Luminous' is a vast, starry-eyed sonic stew in which guitars sound like jet engines, synthesizers sound like departing spaceships and at least one person appears to be playing a banjo. It's genuinely exciting to think where The Horrors might go from here.'  Stereogum band who gleefully defies categorization...he epic "I See You" opens as an unusually clearheaded and dance-y track for the Horrors, with a lilting Britpoppy melody, but all that gives way to spectral, deeply tripped-out second half worthy of Spiritualized or early Deerhunter. ------- With the release of their fourth album Luminous just a few days away, The Horrors have launched Illuminate Luminous, an album stream driven by the power of social media. Beginning as a completely black page with album opener "Chasing The Shadows" playing on loop, listeners will be prompted to 'Share To Illuminate Luminous'. As fans share the page on Facebook and Twitter, it will gradually brighten and songs will slowly be revealed. Eventually the page will fully transform and the whole album will be available to stream. Earlier this week the band played a show in Brooklyn at House of Vans and tonight they'll play a sold-out show at the First Unitarian Church in Los Angeles after a morning performance atKCRW's 'Morning Becomes Eclectic'.  This weekend the band will head to Austin Psych Festival for a performance on Saturday night. Last week, Radio 1 listeners were treated to the band's Maida Vale Session where the band's performance included an electrifying rendition of the seminal Frankie Knuckles classic "Your Love" as their wildcard cover. The Horrors are also hosting a series of exclusive radio shows for Spotify. You can listen to The Leather Lounge hosted by frontman Faris Badwan now:http://www.thehorrors.co.uk/radioluminous Luminous is available to pre-order now on iTunes, with 'I See You' and 'So Now You Know' both available as instant grat tracks: http://smarturl.it/Luminous_i The Horrors are Faris Badwan (vocals), Joshua Third (guitarist), Tom Furse (keyboards, synthesisers), Rhys Webb (bass) and Joe Spurgeon (drums, percussion). www.thehorrors.co.uk